Drift

The Journal

Notes from the roastery floor.

Roasting technique, origin education, and dispatches from farm visits — written by the people doing the work.

Roasting Notes · 6 min read

How to Read a Roast Curve Like a Roaster Does

Every batch we roast gets its own temperature chart. Here's what the line actually tells you about what's in your cup.

June 10, 2026

Origin Education

Washed vs. Natural: What Processing Actually Changes

The same cherry, picked from the same tree, tastes completely different depending on how it's processed before it ever reaches us.

May 22, 2026 · 7 min read

Freshness

Why We Print the Roast Date, Not an Expiry Date

Coffee doesn't go bad the way milk does. It goes flat. Here's the actual timeline of how a bag changes after roasting.

May 3, 2026 · 4 min read

Farm Visits

Notes from Our Trip to the Guji Highlands

We spent four days at 2,100 meters tasting cherries straight off the tree. Here's what changed about how we buy.

April 14, 2026 · 8 min read